Ethique Tone It Down Brightening Shampoo Purple 110g

Say bye-bye to brass and hello to bright, bouncy tresses! Neutralise brassy tones from blonde and silver hair with purple pigments in our Tone It Down shampoo bar. To give this vibrantly purple bar its toning superpowers to cancel out unwanted yellow tones, we’ve formulated it with ethically sourced mica, a blend of naturally occurring mineral pigments, and a dash of beetroot powder for an extra boost of colour. Fairly traded babassu oil and cocoa butter add softness and shine as the sulfate-free formula gently cleanses. To top it off? The luxurious scent of jasmine and vanilla makes every hair wash day feel like a treat. Best used regularly with our Tone It Down solid conditioner bar for lusciously luminous locks. For blonde and silver hair Up to 80 uses Jasmine & vanilla scent Great lather with no waxy residue Eliminates brassy tones pH: ~6 Soap-free formula